Digital & Performance Marketing
We help companies to figure out whether their online marketing spend is generating sales.
Managing Digital Campaigns
How do you strategize for your digital campaigns? Are they based on gut feeling on what's working or on facts and data? We design digital campaigns that stop the scroll. Our expertise extends to managing Meta Business Suite, LinkedIn Campaigns Manager, Twitter Ads and Google Ads.
Conversion Rate Optimization
Does your digital marketing strategy contribute to revenue? Are you measuring performance metrics like customer acquisition cost or vanity metrics like engagement. With our ROI templates, we turn your attention towards KPIs that matter.
Streamlining Marketing Funnel
Lit Digital Marketing helps you to spend on what works. Our focus is on increasing the demand for your product so that your brand can be top of mind when your customers are ready to buy. We look for the gaps at each funnel stage and attribute revenue back to digital marketing tactics.
Why do you need a performance marketer?
The conventional way of designing a sales pipeline with gated assets and 3rd party data is a relic of the past. Our blend of tactics that rely on first party data and customer segmentation help your business to:
Skip middle of funnel to capture sales qualified leads from your digital marketing efforts.
Automate your way through the correct targeting and customer personas to deliver your brand voice.
Connect with your customers on an emotional level and nurture a love for your brand.
how far can your digital marketing go?
What's the difference between digital and performance marketing?
At its core, performance marketing seeks
With Lit Digital Marketing Consultants, we help you to:
Reduce your digital marketing waste by paying only for what works.
Calculate the ROI on your marketing spend.
Generate more demand and customers to rake in more revenue.
How can your marketing strategy achieve long-term growth?
We are all about Demand Generation - not leads! By investing in a comprehensive digital strategy that involves SEO and PPC ads, you will attract and retain clients in your business.
We are experts at:
Designing a digital marketing strategy complete with ROI formulas for different platforms (Facebook, Instagram, LinkedIn, Twitter and Google Ads).
Building marketing workflows for your top of funnel and bottom of funnel customers.
Defining and running the A/B test variables for each platform and analyzing the results.
Pricing
| Deliverables | Cost / month |
|---|---|
| Digital Campaigns Audit* | Free |
| Analytics & Tools Set-up | KES 30,000 |
| Search Engine Optimization | FROM KES 50,000 |
| Digital Campaigns Management* | FROM KES 50,000 |
| Conversion Rate Optimization* | FROM KES 80,000 |
| Demand Generation | FROM KES 100,000 |
*Ad platforms include: Facebook, Instagram, LinkedIn, Twitter and Google Search Network, Google Display Network, YouTube.
Please note that the cost of our services does not include the price of any third-party tools, software or advertising expenses that may be recommended or utilized as part of our digital campaigns. Any additional costs associated with such tools, software or advertising expenses are the responsibility of the client.
CONTACT US
Not sure where to start. Or do you need a performance marketer to work closely with your team? Send an email with your request.